Definitions and Acceptance of the Terms and Conditions

Atmostfear Entertainment accepts the publication of Advertisements (as defined below) on the terms and conditions set out herein (“Terms”).

These Terms apply to:

  • print advertisements in the event posters, and flyers as well as inserts (“Inserts”);
  • online advertisements on (the “Website”); and
  • online advertising booked through the Atmostfear Entertainment’s publisher trading desk “Market”, (together “Advertisements”).

By placing an order, the “Advertiser” (which is the person bidding for or placing the order for the Advertisement whether they are the advertiser of the product or service referred to in the Advertisement or the advertising agency or media buyer for such advertiser) accepts and agrees to be bound by these Terms in full.

Content and Delivery of Advertisements

Materials for any Advertisement (whether print or digital) must adhere to Atmostfear Entertainment’s technical specifications and be delivered to us within the applicable timeframes, each as set out here.

When Atmostfear Entertainment builds digital Advertisement units on behalf of the Advertiser, the Advertiser must provide assets under the requirements set out in Atmostfear Entertainment’s Digital Advertising Production Format Guide here.

Atmostfear Entertainment may, without any responsibility to the Advertiser, reject, cancel or require any Advertisement to be amended that it considers unsuitable or contrary to these Terms and remove, not print, suspend or change the position of any such Advertisement.

Atmostfear Entertainment may refuse to publish any Advertisement for any Advertiser who has not paid any sums due for any advertising in any of the Magazine or the Website. The Advertiser will remain responsible for all outstanding charges.

The publication of an Advertisement by Atmostfear Entertainment does not mean that Atmostfear Entertainment accepts the Advertisement has been provided per these Terms or that Atmostfear Entertainment has waived its rights under these Terms.

The Advertiser guarantees that:

  • any information supplied in connection with the Advertisement is accurate, complete, genuine and not misleading;
  • it has obtained the consent of any living person whose name or image (in whole or in part) is contained in any Advertisement;
  • the Advertisements are legal, ethical, trustworthy and truthful, are not contrary to the provisions of any applicable law, regulation or code of practice (including the United Kingdom Code of Non-broadcast Advertising, Sales Promotion and Direct Marketing (the “CAP Code”), and
  • all other codes under the general supervision of the Advertising Standards Authority and/or the Office of Fair Trading), are not libellous or obscene and do not infringe the rights of any person (including any person’s intellectual property rights);
  • the Advertisement will not be prejudicial to the image or reputation of Atmostfear Entertainment or the Website or the Magazine, and will not contain anything with Atmostfear Entertainment in good faith considers to be offensive or otherwise inappropriate;
  • all digital Advertisements submitted for publication online will be free of any viruses, adware, malware, bit torrents, and no Advertisement will harm the operation of the Website; and
  • all digital Advertisements comply with (i) the standards for online advertising published by the Coalition for Better Ads (; and (ii) the “L.E.A.N.” best practice principles for online advertising standards published by the IAB, each as may be updated from time to time.

Where the Advertiser is an advertising agency or media buyer, the Advertiser guarantees that it is authorised by the Advertiser of a product or service to place the Advertisement with Atmostfear Entertainment and the Advertiser will compensate Atmostfear Entertainment for any claim made by such Advertiser against Atmostfear Entertainment.


All Advertisements are accepted on the basis that they will be paid for at the prevailing rates set out in the rate card on the date of publication. Atmostfear Entertainment may change its rates at any time by publishing the modified rates here. Any changes to the rates will take effect immediately. Nevertheless, any changes to the applicable rates will not apply to any orders made before the date of such change.

All sums payable to Atmostfear Entertainment should be made in accordance with Atmostfear Entertainment’s Financial Terms & Conditions which are: Unless a customer has applied for and been accepted as a credit account customer, Atmostfear Entertainment will provide services only on a pre-payment basis, with receipt of cleared funds before the booking is confirmed.

Customers wishing to apply for a credit account must complete a Credit Application Form which is available on request from your sales contact.

Until credit facilities are granted customers will remain on prepayment terms. Atmostfear Entertainment’s standard payment terms are cleared funds twenty-eight days from date of invoice. If the due date falls on a weekend or bank holiday the payment is due on the first working day immediately before the due date.

As payment is due as cleared funds, under current banking arrangements, cheques should be despatched, and payment by bank transfer should be processed by the customer three working days before the due date.

Atmostfear Entertainment reserve the right to charge interest on late payment at 4% above the Bank base rate.

Online Advertisements

The Advertiser acknowledges and agrees that discrepancies of up to 10% regarding the number of impressions served are common due to a variety of technical reasons.

In the event of any disagreement regarding the number of impressions served, the Advertiser agrees that the figures provided by Atmostfear Entertainment’s applicable third party provider will be final and binding.

Atmostfear Entertainment cannot guarantee the number of impressions.

In the event the number of impressions served during the campaign period is more than 10% less than the number of impressions booked by the Advertiser, Atmostfear Entertainment shall, as the Advertiser’s sole remedy, and provided the Advertiser has notified Atmostfear Entertainment in writing of such under-delivery, continue to serve the Advertisements after the end of the campaign period until the number of booked impressions is reached.

Atmostfear Entertainment will not be liable for any over-delivery of impressions (including without limitation concerning any ad-serving costs) where such over-delivery is 10% or less. Where any such over-delivery exceeds 10%, Atmostfear Entertainment will not be liable unless such over-delivery arises due to Atmostfear Entertainment’s act or omissions.

Atmostfear Entertainment agrees that all Advertisements will be targeted at individuals unless otherwise agreed in writing between the parties at the time of booking.

Where another targeting is required, Atmostfear Entertainment will endeavour to target the Advertisement at individuals in the geo-location specified at the time of booking.

The Advertiser guarantees to Atmostfear Entertainment that any landing page and/or destination site linked to from the Advertisements (“Advertiser’s Site”) will:

  • be legal, decent, honest and truthful,
  • not be contrary to the provisions of any applicable law, regulation or code of practice (including the CAP Code),
  • not be libellous or obscene,
  • not infringe the rights of any person (including any person’s intellectual property rights);
  • not be prejudicial to the image or reputation of Atmostfear Entertainment or the Website or the Magazine;
  • be free from viruses, adware, malware, and/or bit torrents,
  • not cause an adverse effect on the operation of the Website, and
  • have a conspicuous privacy policy which complies with all applicable data protection and privacy laws, regulations and codes of practice.

To the extent that Atmostfear Entertainment sets cookies on the devices of users of the Advertiser’s Site(s) or uses any other data collecting technology (such as pixels, tags, javascript, or other code, including the tags of third party service providers) for the purpose of tracking impressions and related data (“Advertiser Data”), Advertiser shall ensure that it has a lawful basis for the use of such data collecting technology and the collection of Advertiser Data from visitors to the Advertisers Site(s) and that the Advertiser and the Advertiser’s Site complies with all applicable data protection and/or privacy laws, regulations and codes of practice.

Atmostfear Entertainment and its service providers will only use any Advertiser Data solely in relation to the Advertiser’s particular advertising campaign. All such Advertiser Data collected by Atmostfear Entertainment will be treated as the confidential information of the Advertiser and will not be disclosed by Atmostfear Entertainment to any third party (other than Atmostfear Entertainment’s service providers for the purpose of AE complying with its obligations under these Terms) without the consent of the Advertiser.

In no event will any Advertiser Data be combined with information collected from other sources, except where the Advertiser has agreed otherwise.

In the event advertising copy is received after midday on the day before an Advertisement is due to be published, the number of impressions booked will be reduced on a pro-rata basis for every 24 hours that the copy for the Advertisement is supplied after this deadline.

For example, if a copy is provided two days late for a campaign that is due to serve 100,000 banners in 10 days, the number of impressions will be reduced by 20,000. There will be no reduction in the fee payable.


Atmostfear Entertainment does not guarantee that Advertisements booked through Atmostfear Entertainment will appear on any particular Website and/or that impressions will be spread evenly across any particular websites. Furthermore, Atmostfear Entertainment does not guarantee that inventory meeting any criteria selected by the Advertiser will necessarily be available nor that it will be available in the volume desired by Advertiser.

Where an ad exchange does not accept non-standard ad creatives (i.e. outside of IAB Leaderboard, Skyscraper & MPU), the Advertiser shall submit standard creative in order for Atmostfear Entertainment to fulfil the booking.

Brand Safety

Atmostfear Entertainment will implement its default brand safety measures in respect of the sites on which Advertisements booked through Atmostfear Entertainment will appear.

Atmostfear Entertainment serves all advertising for Atmostfear Entertainment on a whitelist which has been manually vetted to ensure the quality of the sites. Notwithstanding the preceding, Atmostfear Entertainment makes no guarantees regarding the quality and/or suitability of any sites on which Advertisements booked through Atmostfear Entertainment appear.

The Advertiser may implement its own brand safety measures and site filters in addition to the default brand safety measures provided by Atmostfear Entertainment. Any such additional brand safety measures and filters implemented by the Advertiser shall operate by blocking the relevant Advertisement from appearing on the relevant site after it has been served by Atmostfear Entertainment and will therefore not affect the number of impressions deemed to have been served in any campaign period.

If an Advertisement booked through Atmostfear Entertainment is published on a site which the Advertiser reasonably believes to be unsuitable or an Advertisement appears on the Website in a manner which the Advertiser reasonably believes to be unsuitable, the Advertiser may notify Atmostfear Entertainment and Atmostfear Entertainment will, as the Advertiser’s sole remedy, remove the Advertisement from the site and/or the Website (as applicable) as soon as reasonably practicable.

For more information about Atmostfear Entertainment’s brand safety measures, please consult Atmostfear Entertainment’s Brand Safety Policy, which can be found here.

Cookie Usage

Where an Advertiser wishes to drop cookies on users’ computers or use pixels, web beacons or other data collecting technology (the “Data Collecting Technology”) for the purpose of displaying or providing advertising on the Website and tracking impressions, analytics, measurement and verification of advertising campaigns (together, “Analytics Data”), it shall notify Atmostfear Entertainment in advance of booking an Advertisement and provide all information requested by Atmostfear Entertainment regarding such Data Collecting Technology.

If AE agrees to the Advertiser’s disclosed use of Data Collecting Technology to collect Analytics Data, AE will provide written authorisation to the Advertiser. Subject to the preceding, Advertiser agrees to use such Data Collecting Technology and all data collected from it solely in the manner disclosed to AE.

All Analytics Data collected by the Advertiser through such Data Collecting Technology will be confidential information owned by AE and will not be disclosed by the Advertiser to any third party without AE’s prior written consent.

In no event shall Data Collecting Technology or the data collected from it:

  • be used by the Advertiser for the purposes of profiling users’ interests, segmentation, or tracking or targeting users when they leave the Website; or
  • be combined with information collected from other sources; in each case except where AE has given agreement in writing. AE reserves the right to scan the Advertisements to ensure Advertiser’s compliance with clauses 23-26.

The Advertiser shall procure that all other partners and entities in the supply chain with which Advertiser works or contracts in relation to an Advertisement (collectively, the “Advertiser Partners”) shall comply with these Terms.

The Advertiser shall ensure it complies with all applicable laws and regulations with respect to such Data Collecting Technology and that all Analytics Data will be deleted from its servers upon the end of the relationship between AE and the Advertiser.


Occasionally, Atmostfear Entertainment cannot distribute the number of Inserts agreed with the Advertiser on a specific day due to changes in the print run. Where this happens, Atmostfear Entertainment will distribute all “overs” at the next suitable opportunity (usually the next day or next available date arranged with the print sites).

The Advertiser will be liable for the full cost of the Insert order. In no event will Atmostfear Entertainment be liable for loss arising from failure to insert or any errors in the insertion of Inserts.


Atmostfear Entertainment accepts no responsibility for any interruption or delays the Advertiser experiences in delivering any Advertisement copy to Atmostfear Entertainment or any loss or damage to any Advertisement copy or any other materials. The Advertiser guarantees that it has retained sufficient quality and quantity of all materials supplied to Atmostfear Entertainment.

Atmostfear Entertainment shall use its reasonable endeavours to reproduce Advertisements as provided by the Advertiser but cannot guarantee that the Advertisement will be of the same quality.

Advertisements typically appear in all editions of a Magazine, but Atmostfear Entertainment reserves the right to omit certain Advertisements from the European editions.

Atmostfear Entertainment will not be responsible for any additions to, changes in, deletions from, delays in publication or withdrawal of any Advertisements required by any authority having responsibility for the regulation of online or press advertising (including the Advertising Standards Authority).

Liability of the Advertiser

The Advertiser will fully indemnify Atmostfear Entertainment from all investigations, claims, fines, losses, damages, costs (including reasonable legal fees) expenses and liabilities arising as a result of any breach or failure to comply with any of these Terms and/or the use or publication of the Advertisement by Atmostfear Entertainment in accordance with these Terms.


Atmostfear Entertainment owns the copyright in all Advertisements written or designed by it or on its behalf.

The Advertiser grants Atmostfear Entertainment the right (free of charge) to:

  • use such of the Advertiser’s names, trademarks and/or logos as Atmostfear Entertainment may consider necessary for publishing the Advertisements;
  • reproduce the Advertisement in any media at any time from the date the Advertisement was last published in the Magazine for promotional purposes. For the avoidance of doubt, the content, layout and format of any Website or Magazine will be subject to variation at Atmostfear Entertainment’s sole discretion.


The cancellation period for an Advertisement varies according to the publication. The Advertiser should refer to the relevant rate card, here.

The Advertiser may cancel an Advertisement provided that Atmostfear Entertainment receives notice in writing within the relevant cancellation period.

In respect of Advertisements on the Website, the minimum notice period for cancellation by the Advertiser is 30 days unless agreed otherwise.

Please send notice of your intention to cancel to the person who made your booking. Cancellation will only be valid on confirmation of receipt of your notice.

If the Advertiser is insolvent or bankrupt or is otherwise in breach of these Terms, Atmostfear Entertainment may treat the order as cancelled.


A person who is not a party to these Terms has no rights to rely upon or enforce any of these Terms.

If Atmostfear Entertainment fails or delays in exercising its rights or remedies provided by these Terms, it shall not be deemed to have waived that or any other right or remedy under these Terms.

Nothing in these Terms shall be deemed to constitute a relationship of principal and agent, a partnership, joint venture, or co-ownership. Neither party shall have the authority to act for, bind or otherwise create or assume any obligation on behalf of the other, and neither party shall hold itself out as having authority to do the same.

These Terms are the entire agreement between the Advertiser and Atmostfear Entertainment in respect of the Advertisements and no modification to these Terms will be effective unless made in writing and signed by both Atmostfear Entertainment and the Advertiser.

These Terms and any documents referred to and therefore incorporated by reference herein shall apply to the exclusion of all other terms and conditions which the Advertiser purports to apply to the purchase of Advertisements (including, without limitation, terms in any insertion or purchase order, e-mail, acknowledgement or click through agreement).

To the maximum extent permitted by law, other than as set out in these Terms, all warranties and representations, whether express or implied, are excluded.

Subject to clause 41, these Terms (and any non-contractual obligations arising in connection with them) shall be governed by Colombian law and the courts of Colombia will have exclusive jurisdiction concerning these Terms (and any non-contractual obligations arising in connection with them).

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Table of Contents

01. Cover

Special Edition

02. Editorial

Editor's Letter

03. Blogs

Independent Blogging

04. Features

Popular Reading

05. Regulars

Personal Commentaries

06. Specials

Rock al Parque

07. Covered

Live Reports

08. Agenda

Upcoming Events


Academic Blogging


Press Releases

09. Instagram

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