There is a theoretical question about horror which, although not unique to horror, nevertheless is not one that readily arises with respect to other popular genres, such as mystery, romance, comedy, the thriller, adventure stories, and the western.
The question is: why would anyone be interested in the genre to begin with? Why does the genre persist? I have written a lot about the internal elements of the genre; but many readers may feel that in doing that their attention has been deflected away from the central issue concerning horror — viz., how can we explain its very existence, for why would anyone want to be horrified, or even art-horrified?
Indeed, even if horror only caused fear, we might feel justified in demanding an explanation of what could motivate people to seek out the genre. But where fear is compounded with repulsion, the ante is, in a manner of speaking, raised.
In the ordinary course of affairs, people shun what disgusts them. Being repulsed by something that one finds to be loathsome and impure is an unpleasant experience.
We do not, for example, attempt to add some pleasure to a boring afternoon by opening the lid of a steamy trash can in order to savour its unwholesome stew of broken bits of meat, mouldering fruits and vegetables, and noxious, unrecognisable clumps, riven thoroughly by all manner of crawling things. And, ordinarily, checking out hospital waste bags is not our idea of a good time.
But, on the other hand, many people — so many, in fact, that we must concede that they are normal, at least in the statistical sense — do seek out horror fictions for the purpose of deriving pleasure from sights and descriptions that customarily repulse them.
In short, there appears to be something paradoxical about the horror genre. It obviously attracts consumers, but it seems to do so by means of the expressly repulsive. Furthermore, the horror genre gives every evidence of being pleasurable to its audience, but it does so by means of trafficking in the very sorts of things that cause disquiet, distress, and displeasure.
So different ways of clarifying the question “Why horror?” are to ask: “Why are horror audiences attracted by what, typically (in everyday life), should (and would) repel them?,” or “How can horror audiences find pleasure in what by nature is distressful and unpleasant?”
In what follows, I will attempt to find a comprehensive or general answer to the question of what attracts audiences to the horror genre. That is, I shall try to frame a set of hypotheses that will supply a plausible explanation of the attracting power of horror in its many manifestations across the different centuries and decades, and across the different subgenres and media in which horror is practised.
However, in this regard it is important to emphasize that, though a general account of horror may be advanced, this does not preclude the possibility that it can be supplemented by additional accounts of why a particular horror novel or film, a particular horror subgenre, or a particular cycle within the history of horror also has some special levers of attraction over and above those that are generic to the mode of horror.
That is, an explanation of basic pleasures or attractions of the horror mode is compatible with additional explanations of why, for example, ‘Rosemary’s Baby’ exercises its own particular fascination; of how werewolf stories, while sharing the allures of ghost stories and other horrific tales, have allures of their own; and of why horror cycles, like the Hollywood movie cycle of the thirties, gain attractive power by thematically developing concerns of especial appropriateness for the period in which they were made.
A general theory of horror will say something about the probable roots of attraction and pleasure throughout the genus of horror, but this does not deny that various of the species and specimens of the genre will have further sources of attraction and pleasure that will require, correspondingly, added explanations.
In most cases, such (added) explanations will be developed by critics of the genre. However, I would like to address one particular case here which is especially relevant to readers of this artile.
In concluding, I will attempt an account of why at present horror is so compelling, that is, an account of why the horror cycle within which we find ourselves exerts such a commanding impression on its continuing, avid audiences: that is to say on us (or at least many of us).
I think it is fair to say that in our culture, horror thrives above all as a narrative form. Thus, in order to account for the interest we take in and the pleasure we take from horror, we may hypothesise that, in the main, the locus of our gratification is not the monster as such but the whole narrative structure in which the presentation of the monster is staged.
This, of course, is not to say that the monster is in any way irrelevant to the genre, nor that the interest and pleasure in the genre could be satisfied through and/or substituted by any old narrative. For, as I have argued earlier, the monster is a functional ingredient in the type of narratives found in horror stories, and not all narratives function exactly like horror narratives.
As we saw in my analysis of horror narratives, these stories, with great frequency, revolve around proving, disclosing, discovering, and confirming the existence of something that is impossible, something that defies standing conceptual schemes.
It is part of such stories — contrary to our everyday beliefs about the nature of things — that such monsters exist. And as a result, audiences’ expectations revolve around whether this existence will be confirmed in the story.
Often this is achieved, as Hume says of narrative “secrets” in general, by putting off the conclusive information that the monster exists for quite a while. Sometimes this information may be deferred until the very end of the fiction. And even where this information is given to the audience right off the bat, it is still generally the case that the human characters in the tale must undergo a process of discovering that the monster exists, which, in turn, may lead to a further process of confirming that discovery in an ensuing scene or series of scenes.
That is, the question of whether or not the monster exists may be transformed into the question of whether and when the human characters in the tale will establish the existence of the monster. Horror stories are often protracted series of discoveries: first, the reader learns of the monster’s existence, then some characters do, then some more characters do, and so on; the drama of iterated disclosure — albeit to different parties — underwrites much horror fiction.
Even in overreacher plots, there is a question of whether the monsters exist — i.e., of whether they can be summoned, in the case of demons, or of whether they can be created by mad scientists and necromancers.
Furthermore, even after the existence of the monster is disclosed, the audience continues to crave further information about its nature, its identity, its origin, its purposes, and its astounding powers and properties, including, ultimately, those of its weaknesses that may enable humanity to do it in.
Thus, to a large extent, the horror story is driven explicitly by curiosity. It engages its audience by being involved in processes of disclosure, discovery, proof, explanation, hypothesis, and confirmation. Doubt, scepticism, and the fear that belief in the existence of the monster is a form of insanity are predictable foils to the revelation (to the audience or to the characters or both) of the existence of the monster.
Horror stories, in a significant number of cases, are dramas of proving the existence of the monster and disclosing (most often gradually) the origin, identity, purposes and powers of the monster.
Monsters, as well, are obviously a perfect vehicle for engendering this kind of curiosity and for supporting the drama of proof, because monsters are (physically, though generally not logically) impossible beings. They arouse interest and attention through being putatively inexplicable or highly unusual vis-à-vis our standing cultural categories, thereby instilling a desire to learn and to know about them. And since they are also outside of (justifiably) prevailing definitions of what is, they understandably prompt a need for proof (or the fiction of a proof) in the face of scepticism.