Spotify and Musixmatch part ways, Twitter to the rescue

For now, subscribers will only find the message “Humming is fun” when they try to find lyrics via Musixmatch on Spotify, as reported by Billboard. It would not be infinite, though; the company ensures improvements and updates at some point in the future. In the meantime, Musixmatch’s iOS and Android applications still operate with Spotify, Apple Music, and other streaming services for paying subscribers. The company also has a Google Chrome extension that can be used with YouTube.

Presumably, business disagreements led to the dismissal of Musixmatch’s lyrics catalog from Spotify. “We can confirm our partnership with Musixmatch is ending. It was a great partnership, and there is mutual respect between both companies as our business strategies move us each in different directions,” said a Spotify spokesperson in a statement.

While Musixmatch praised Spotify in the Medium post, there seemed to be hints of disharmony as well. “We regret the end of this partnership, but we must keep to our product and our users above all else. We will not allow anybody to ignore our business model,” stated the company.

The statement seemed to insinuate that continued partnership with Spotify would ultimately wreck the future of Musixmatch. “We want to focus on what is right for us, to protect all of you, our users,” the statement read after explaining the split. “We do not want to run the risk of Musixmatch no longer existing.”

The partnership lasted several years. The companies initially partnered in 2011, and Spotify first proposed Musixmatch about combining their services in January 2015. Moving forward, Spotify will seek for a new solution while Musixmatch continues to provide its experience to other third-party streaming services.

Meanwhile, Twitter has added Spotify streams to the list of music services that can be integrated into its audio cards, which were launched in 2014. Audio cards contain tracks that can be played through Twitter from selected streaming services, including Apple iTunes, SoundCloud, Rhapsody, and now Spotify.

For listeners, Twitter audio cards allow you to hear thirty-second snippets from tracks while browsing your timeline, indicating that you no longer have to follow links to external web players.

Consequently, the largest music streaming platform’s glaring absence from Twitter has finally been rectified. As the threat from rival services, primarily Apple Music, grows ever larger, Spotify has evidently decided that it is better late than never when it comes to joining Twitter. It certainly makes sense for it to be part of the music-driven discussion on Twitter, with talk of artists, albums, and tracks often trending on the social network.

Additionally, Spotify streams will also be featured within Twitter Moments — the social network’s curated news feed. A summer soundtrack Moment is already live, reflecting the playlist-like aspect of the feature. Within Moments, all you have to do is hover over the Spotify track to hear it. Seeing as the music platform’s Discover Weekly playlists have been such a huge hit — reportedly attracting forty million listeners in the past three months — the Moments feature may well continue that trend.

It was recently revealed that Spotify’s overall user base has grown to around one hundred million members, putting it miles ahead of the competition. Twitter, for its part, has merely flirted with music — even launching a (failed) audio streaming service that crowdsourced tracks from its platform. Since then it has focused on building relationships with streaming services through its audio cards integration feature.

Twitter will be hoping that Spotify’s presence within tweets will keep users adhered to its service, and maybe even gain it a reputation as a place to discover music.

For us, this means that we will definitely be able to discover more rock and metal artists while browsing Twitter regularly, and eventually, share tracks from Spotify letting our followers know what we like to listen to as well. How about yourself, how do you feel about Musixmatch parting ways with Spotify and the integration with Twitter? As always, your opinion and insights are more than appreciated by leaving your feedback in the comments section, or if you prefer, subscribe to our newsletter by filling out the form below.


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