Privacy Policy

Effective Date:

Last Updated:

I. Introduction and Foundational Principles

Atmostfear Entertainment is built on a foundation of trust. Our mission to deliver high-quality journalism, education, and entertainment is fundamentally dependent on our relationship with our audience. This Privacy Policy serves as a cornerstone of that trust, providing a transparent and comprehensive account of how we collect, use, and protect your information.

This policy applies to all digital services operated by Atmostfear Entertainment (“we,” “us,” “our”), including our website, www.atmostfear-entertainment.com, our mobile applications, newsletters, and any other service that links to this policy (collectively, the “Services”).

We believe that robust privacy practices are integral to journalistic and educational integrity. This document is not merely a legal formality; it is an active component of our commitment to you. It outlines the data we need to operate our Services, the measures we take to protect that data, and the control you have over your information. We encourage you to read this policy in its entirety to fully understand our practices.

II. The Data Collection Architecture

To provide and continuously improve our Services, we collect information through three primary channels: information you provide directly, information collected automatically through your use of our Services, and information we obtain from third-party sources.

A. Information You Voluntarily Provide

  • Account and Subscription Information: When you register for an account, subscribe to our Services, or sign up for a newsletter, we collect personal identifiers such as your name, email address, postal address, and telephone number.
  • Payment and Transaction Information: To process subscriptions and other transactions, we collect payment information, such as credit or debit card details and billing addresses. This information is typically processed by our secure third-party payment processors.
  • User-Generated Content and Interactions: We collect the information you submit when you participate in our community, such as comments on articles, submissions to forums, or responses to surveys and feedback requests.
  • Communications: When you contact our customer support or communicate with us in any other way, we will collect the content of those communications and any contact information you provide.

B. Information Collected Automatically

As you interact with our Services, we utilize standard digital technologies like cookies, pixels, and server logs to automatically collect certain information about your device and your engagement with our content. This includes:

  • Device and Connection Information: We collect your IP address, device type (e.g., mobile, tablet, desktop), operating system, browser type and version, and unique device identifiers.
  • Usage Data: We collect information about your activity on our Services, such as the articles you read, the videos you watch, the features you use, the time and date of your visits, the duration of your sessions, and the referral URLs that led you to our site.
  • Geolocation Data: We may derive your general geographic location (e.g., city, country) from your IP address. This helps us provide localized content and understand the geographic distribution of our audience.

C. Information from Third-Party Sources

We may supplement the information we collect with data from other sources, including:

  • Social Media Platforms: If you choose to link your account with a social media service (e.g., Facebook, X, Google), we may receive information from that service, such as your public profile information and email address, in accordance with your privacy settings on that platform.
  • Data Partners: We may receive demographic and interest-based information from third-party data providers to help us better understand our audience and personalize our marketing efforts.
  • Publicly Available Sources: We may collect information from publicly available sources as part of our journalistic and research activities.

III. Data Usage: The Purpose and Rationale

We use the information we collect for specific, defined purposes that are central to our mission and business operations. Our primary goal is to use this data to enhance the quality and relevance of the journalism and educational content we provide.

  • To Provide and Personalize Our Services: We use your information to manage your account, process your subscriptions, deliver the content you request, and tailor your experience by recommending articles, videos, and educational materials that are likely to be of interest to you.
  • To Improve Our Products and Develop New Ones: We conduct rigorous analysis of usage data to understand how our audience engages with our content. This informs our editorial strategy, helps us improve the user interface, and guides the development of new features and journalistic products.
  • To Communicate With You: We use your contact information to send you administrative messages about your account (e.g., subscription renewals), provide customer support, and, with your consent, send you newsletters and promotional materials about our Services.
  • For Advertising and Marketing: A portion of our Services is supported by advertising revenue. We use your information to deliver marketing and advertising that is more relevant to you, both on our Services and on other platforms. This may involve creating audience segments based on aggregated data to show interest-based ads. This financial model is critical to funding our independent journalism.
  • To Maintain Security and Comply with Legal Obligations: We use information to protect the security and integrity of our Services, to prevent fraud, and to enforce our legal rights and comply with legal or regulatory requirements, such as responding to a subpoena or court order.

IV. The Data Sharing Ecosystem

We do not sell your personal information in the traditional sense. However, we do share information with a network of trusted partners and service providers for the purposes described in this policy.

  • Service Providers: We engage third-party companies to perform functions on our behalf, such as payment processing, website hosting, data analysis, email delivery, and customer service. These providers are contractually obligated to protect your information and are only permitted to use it to perform their designated functions.
  • Advertising Partners: We share information with ad-tech vendors and data analytics providers to support our targeted advertising infrastructure. This may include sharing identifiers like cookies or IP addresses, along with browsing activity.
  • Corporate Affiliates: Information may be shared with other entities within the Atmostfear Entertainment corporate family for operational and marketing purposes.
  • In Connection with a Business Transfer: If we are involved in a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction.
  • For Legal Reasons: We may disclose your information if we believe in good faith that it is necessary to comply with a legal process, protect the rights and safety of Atmostfear Entertainment or the public, or to detect and prevent fraud.
  • International Data Transfers: Our Services are global in nature, and we utilize service providers located in various countries. Therefore, your personal information may be transferred to and processed in countries outside of Colombia that may not have the same level of data protection laws. We will ensure that any such transfers comply with the requirements of Colombian data protection law, implementing appropriate safeguards to provide an adequate level of protection for your information.

V. User Rights and Control Mechanisms

We believe you should have meaningful control over your personal information. We provide you with the following rights and tools:

  • Access, Correction, and Deletion: You have the right to request access to the personal information we hold about you. You can also request that we correct inaccurate data or delete your personal information. These requests can typically be made through your account settings or by contacting us directly.
  • Managing Communication Preferences: You can opt out of receiving promotional emails and newsletters at any time by following the “unsubscribe” link included in every message.
  • Cookie Controls: Most web browsers allow you to manage your cookie preferences. You can set your browser to refuse cookies or to alert you when cookies are being sent. Please note that some parts of our Services may not function properly if you disable cookies.
  • Opting Out of Targeted Advertising: We provide tools to opt out of the use of your information for interest-based advertising. Please visit our Ad Choices page for more information.
  • Rights Under Colombian Law: As a Colombian company, our data processing is governed by Law 1581 of 2012 and its related regulations. As a data subject (“Titular”), you have specific legal rights, including the right to know, update, and rectify your personal information; request proof of the authorization granted for data processing; be informed about the use of your data; file complaints before the Superintendencia de Industria y Comercio (SIC) for violations of the law; revoke your authorization; and request the deletion of your data when appropriate. To exercise these rights, please contact us using the information provided below.
  • Regional Privacy Rights: Depending on your location outside of Colombia, you may have additional rights under laws like the General Data an Protection Regulation (GDPR) in Europe. We are committed to honoring these rights in accordance with applicable law.

VI. Data Security and Retention

We have implemented a comprehensive security program designed to protect your information from unauthorized access, use, or disclosure. This includes a combination of technical, administrative, and physical safeguards. While no system can be guaranteed to be 100% secure, we are committed to investing in and maintaining robust security measures.

We retain your personal information for as long as is necessary to fulfill the purposes for which it was collected, to provide our Services, to resolve disputes, to establish legal defenses, and to comply with our legal and regulatory obligations.

VII. Children’s Privacy

Our Services are intended for a general audience and are not directed at children under the age of 16. We do not knowingly collect personal information from children without parental consent. If we learn that we have inadvertently collected such information, we will take steps to delete it as soon as possible.

VIII. Policy Updates and Contact Information

The media and technology environment is dynamic, and we may periodically update this Privacy Policy to reflect changes in our practices or in the law. If we make material changes, we will provide you with prominent notice, such as by posting a notice on our website or sending you an email, and we will update the “Last Updated” date at the top of this policy.

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please do not hesitate to contact us.

IX. Governing Law and Jurisdiction

This Privacy Policy and any disputes related to it shall be governed by and construed in accordance with the laws of the Republic of Colombia, without regard to its conflict of law provisions. You agree to submit to the exclusive jurisdiction of the courts located in Bogotá, D.C., Colombia, to resolve any legal matter arising from this policy.